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Hi, I'm Syed

Get practical advice and hands-on assistance on innovation, product management, digital delivery and lean start-ups.

I present, facilitate, discuss and judge at conferences, meetups, hackathons, strategy days and various events. Get in touch if you would like me to help with yours.

I love solving business technology problems

(especially large, tricky and messy ones)


Enterprise Digital
I’ve worked with global corporates on developing complex business strategies, managing mission-critical Enterprise IT systems, driving business transformations and optimising scaled digital delivery.


Startup Innovation
I have proven experience with start-up methods and tools such as scaled Agile methodologies, Lean Start-up process and principles, Design Thinking, and Business Model, Value Proposition & Lean Canvases.


Change Leadership
I like to think about and influence how people work – as individuals and organisations – and how change affects and is effected by them.

Corporate Profile

(meaning I understand the opportunties and challenges of working in big organisations)

I have over 15 years of commercial experience in large corporate enterprises and global consulting firms. This enables me to combine business strategy and management skills with deep expertise in technology delivery using tools and methods such as Agile, Design Thinking and Human Centred Design.


People Leadership
It’s no fun working alone. I develop, motivate and engage great teams and cultivate cultures to deliver outstanding outcomes.


Business Transformation
Disruption is everywhere. I’ve lead organisations through strategic business, operational, structural and technology changes.


Digital Delivery
Let’s move beyond websites, EDMs and mobile apps. I bridge business strategy and implementation disciplines to deliver meaningful customer experiences.


Technology Management
Technology isn’t a cost centre anymore – it’s the fabric of competetive advantage. I have experience managing ICT portfolios that drive business performance.

Some organisations I have worked with

Startup Action

(from side hustle to serious scale)

As the HBR article suggests, the Lean Start-Up changes everything. I have practical, hands-on experience applying Lean Start-up process and principles, Business Model / Value Proposition / Lean Canvases, and Agile software development methodologies in real-life startups at various stages of their growth.

Unicorns aren’t really all that pretty up-close. I’ve been part of early stage startups, and learnt a lot from the long days and late nights required to get them going.
Like Telemachus, having a mentor is invaluable. I mentor a handful of startup enterprenuers directly and as part of incubator programs.
Put the pedal to the startup metal. I have helped set up an accelerator to teach startups how to focus on building and shipping products that their customer love.
I have an portfolio of startups that I advise about everything from industry and talent introductions, fundraising, product launches and the other things that it takes to succeed.

Some organisations I have worked with

My Thoughts

(sometimes I write stuff)
I write when I get the chance. Most of it is a considered reflection of my surroundings, observations and experiences, but sometimes also the odd gratuitous techno-lust inspired gadget review.
Reflections on Leadership and People Management – different, hard and rewarding.
Thoughts and tools to plan and strive for a purposeful career.
Ars longa, vita brevis. Tools and techniques to survive in a hyper-connected, ultra-busy world.
Random Stuff
Like it says on the label. Anything else, including random thoughts.

Recent blog posts

No more gaps

No more gaps

Unlike traffic gaps, organisational gaps are bad. By becoming someone who fills these gaps you can help yourself and everyone around you. read more